My Top 5 Beautycounter Must Haves

Beautycounter is a very special company to me. This company has not only helped expand my knowledge on safer makeup and skincare, but also on the toxins in our environment and who is at risk. Beautycounter has allowed me to use safer make up essentials like foundation and concealer and actually have them work and feel good on my skin. I found a mascara that I absolutely love and feel confident that I’m reducing the amount of toxins in my body everyday.

I’ve been slowing transitioning over to a less toxic lifestyle (all the way from beauty products to how I talk to myself) for a few years now. I’ve tried more products than I would like to admit and often settled for a less toxic product that didn’t work as well because I truly wanted to improve my overall health. During this transition to a less toxic lifestyle I’ve learned a lot.

Some nuggets of knowledge that really stood out to me are:

  • It only takes 26 seconds for our skin to absorb 80% of what we put on it
  • The average woman puts 515 chemicals on her skin everyday
  • Most conventional cosmetic, skincare, and personal care products contain xenoestrogens that can actually impact our hormone levels and lead to unwanted symptoms


I always thought that since I didn’t wear a lot of make up that I was fine and didn’t have to worry about it. That was until I started looking at my soap, shampoo & conditioner, body lotion, tampons, and don’t even get me started on my “natural” skincare and foundation I was using. It turns out that all of my products contained harmful chemicals (and likely heavy metals) that have been researched and banned in other countries. The more I learned the more overwhelmed I became until I learned more about the body’s natural detoxification pathways, how they worked, and what the term toxic load (also known as body burden) meant.

Toxic load is the accumulated amount of toxins affecting the systems of the body at any given time. This is a sum and can be increased or decreased on a daily basis based on what we eat, drink, and put on our skin, in our hair, etc.


What increases our toxic load? 

  • Chemicals from the environment (air, gas, etc.)
  • Chemicals from personal care products (makeup, skincare, tampons/pads, soap/shampoo, lotions, etc.)
  • Chemicals from food, plastic, furniture, mattresses, etc.
  • Metabolism—our body actually creates its own toxins as by-products of the metabolic process, this is normal because we have powerful detoxification pathways to clear these
  • Water—unfiltered water can contain heavy metals, chemicals, pathogens (harmful bacteria), etc.

As you can see, we have a lot of control over the toxins that enter our bodies, which is great! Sometimes this type of information can be overwhelming, but think about the concept of toxic load. Its an accumulation of toxins. This means that if you change even one product that you use on a regular basis to a less toxic one you can bring this number down. That’s pretty powerful and something I like to point out to people. You don’t have to be perfect. You don’t have to switch to all less toxic, safer products in order to reduce your toxic load and be healthier. You can just start with one. For example, most of us use some type of body lotion or moisturizer on a daily basis. If you switched to a safer one or even made your own (body butter is SO easy to make) or just use coconut oil you would be reducing your toxic load.

This is an important concept to remember as you begin your non toxic life journey. It’s not about being perfect. It’s about doing what you can with what you have and making informed decisions to improve your health and happiness.

The five products below (and many others) were a huge help into my transition to a less toxic lifestyle. I promote Beautycounter because I believe in their mission to get safer beauty and skincare products into the hands of everyone. Their products also work. I was sick of spending a lot of money on “natural” products that never seemed to last or work like I wanted. Especially mascara.. I had such a hard time finding a good mascara. That’s actually what got me hooked on Beautycounter. I’ve been using their products for almost a year and have seen them improve over time and grow as a company, which makes me really excited for the future.

My Top 5 Beautycounter Picks (that I wouldn’t buy anywhere else):

1. Mascara 

Lengthening Mascara

Volumizing Mascara

Mascara is the second most used cosmetic accessory in the United States (lipstick is number 1). Conventional mascara contains harmful ingredients (listed below).

  • Coal tar dyes: used to create a dark color and contain heavy metals.
  • Parabens: xenoestrogens that mimic estrogen in the body and can cause hormonal imbalances.
  • Thimersol: a mercury-based elements used as a preservative and antibacterial. This has actually been banned from being used in vaccines, but not from cosmetics.
  • Synthetic dyes: used to create a dark color.
  • Aluminum powder: also used as a colorant. It is known to be a neurotoxin.
  • Retinyl acetate: can cause developmental and reproductive toxicity as well as organ system toxicity.
  • Formaldehyde: used as a preservative and is a known carcinogen.

Luckily, Beautycounter has developed 2 amazing mascaras. I started with the lengthening, but truly love them both. I typically use the volumizing mascara and will do a quick swipe of the lengthening to really make them pop!

2. Face Oils

I use either Face Oil #3 or Face Oil #2. Face Oil #3 is best for acne prone skin, while Face Oil #2 has been great for the dry weather in Texas. It’s also what I recommend for anyone concerned with aging. I can’t not mention their Face Oil #1, which is their brightening oil. If you have any pigmentation or imbalance of color in your skin, #1 is great for that.

If you’re like “what is a face oil?” then I highly recommend checking out my Non Toxic Skincare Guide (it’s free and divides products up by skin type and has DIY recipes).

3. Tint Skin Foundation

Finding a quality foundation was my top priority after discovering Beautycounter’s amazing mascara. I had a lot of reservations from my history of using other foundations. My struggle with acne led me to require a lot of foundation and concealer, but most of them just made my skin worse. When I learned that the tint skin foundation has hyaluronic acid (helps balance the moisture of your skin keeping it from being too dry or oily) I was excited and hoping that it would actually help my skin.

I also learned that conventional foundations contain heavy metals, formaldehyde, PEG compounds, parabens, and butylated compounds. We also lather this all over our face, which is why it’s one of the first products I recommend my clients switch over.

The tint skin foundation is super high quality, nourishes your skin, and provides good coverage (especially when applied when a flat brush). It’s not too thick, stays on really well, and doesn’t dry out your skin. I highly recommend trying it out!

4. Lipstick

Lipstick is the number one most used cosmetic product in the United States, which is funny because I feel like I didn’t wear lipstick until recent years but my Mom has worn it for as long as I can remember. Not only do we absorb lipstick, but we also eat it, which is why it’s extremely important to make sure you use a tested, safe lipstick. Why? Because lipstick (top brands) have been tested and shown unsafe levels of heavy metals such as lead, cadmium, arsenic, and mercury.

Beautycounter tests all of their products and ensures that they don’t contain unsafe levels of heavy metals or other harmful ingredients/bacteria. This was my number one reason for switching over to them. I feel confident recommending their products, especially lipsticks to swap out for more toxic, conventional brands. They have a Color Intense Lipstick that works super well and stays on for a long time and doesn’t dry out your lips. They also have a Sheer Lipstick that is super moisturizing and one of my favorites!

5. Charcoal Cleansing Bar

Charcoal is great for getting impurities out of your skin. It’s effective for acne prone or oily skin, but can be used on all skin types. If you have super dry skin I wouldn’t use it everyday. It’s a wonderful and affordable addition to a non toxic skincare routine.



To learn more about charcoal and skincare check out this post. 



BONUS (because I can’t just choose 5!): Concealer Pen

I use about 10-15 products on a regular basis from Beautycounter (as well as a lot of other safer skincare/make up companies), so it’s really hard to just choose 5. I tried my best, but could end this post without mention the Concealer Pen.

After I apply my tint skin foundation, I use my concealer pen to reduce any dark circles or blemishes. It works really well and goes on nice and evenly.




Those are my top favorites from Beautycounter, and a great place to start if you are beginning your journey to a non toxic life. None of them will disappoint, but if you get the wrong shade or feel that something isn’t for you, they have a great return policy. You can return anything product within 60 days and get your money back.

I hope this post was helpful. Please don’t hesitate to reach out if you have any questions:





Disclaimer: I became a consultant with BeautyCounter because I love their products and I believe in their mission to get safer beauty products into the hands of everyone. I may receive commission for any products purchased through my site, which helps support my blog and free guidebooks I share. Thank you for your support!

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